Helping leaders grow business and guide teams beyond their goals.

 SERVICES

REVENUE GENERATION & PROFIT

What may have worked in the past does not always work in the present.

BTG will help you:

  • Leverage existing investments for greater return
  • Launch expanded product or service lines
  • Correct plateaued and declining sales
  • Expand into new markets
  • Recover lost business

How?
By applying fundamentals in full-cycle marketing and selling.

Strategic Planning &
Organizational Development

It is good to get good help early. This helps you focus more important time and energy driving the day-to-day business while we help you:

  • Plan and execute key strategic initiatives
  • Implement challenging change-management actions
  • Gain efficiencies through improved processes and alignment
  • Complete critical improvement projects and programs
  • Revitalize your business, brand, and employee morale

How?
Through thoughtful, experienced, best-practices facilitating the critical changes you need.

PROFESSIONAL COACHING

& DEVELOPMENT

A wise investment in an experienced professional development coach can bring meaningful outcomes including:

  • Stronger, more effective executive leaders and leadership teams
  • Smoother and faster transitions in management progression
  • Needed performance improvement and work satisfaction
  • Improvements in teamwork, trust, and execution
  • Breakthroughs over negative behaviors or habits

How?
From focused, caring, genuine attention using simple plans and actions.

 ABOUT

BTG grew from a passionate conversation between frustrated colleagues who sadly watched their company weaken itself through short sighted decision making, wasted investments, poor execution, and struggling leadership. A passionate shout was heard, “We need to focus beyond the goal!”

As one of those colleagues, pulling from years of experience as a quota-carrying sales executive, Jim McCartney started BTG Interaction in 2015 as a resourceful business services firm to help organizations achieve meaningful results and improved performance in areas that require the greatest attention. Over the years, BTG has helped diverse companies within diverse industries achieve success through thoughtful engagement and patient application of tailored, best-practices.

AREAS WHERE BTG HAS HELPED

INDUSTRY

ORGANIZATION

SOLUTION

Consumer Electronics

International, manufacturer of computer input devices

Establish business and brand in Americas and build organization to achieve targeted results.

Education Technology

Global manufacturer of digital device storage and charging solutions

Correct plateaued and declining sales through strengthening of sales, marketing, and operations teams.

Education

Private, professional development company

Build scaled model to add digital/virtual capabilities to existing onsite offerings

Health Care

Regional start-up serving behavioral health professionals and workers

Help convert NFP to for-profit business including launch of SaaS solution and continuing education courses.

Information Technology

Global, data protection and security hardware manufacturer.

Bring acquired business units together through an enhanced sales model to achieve investors’ targets.

Non Profit

Global, not for profit focused on children in developing countries

Guide staff growth and management practices while assisting with fund raising and training.

Satellite Content Distribution

International, start-up launching a satellite content network

Evaluate and enhance seed funding plans for  investors and content producers.

Specialty Retail

Regional, Auto Accessory Retailer

Reestablish and grow commercial business to significantly increased profit, revenue and share of overall business.

Transportation,  Construction, and Utilities

Technology, solution provider and integrator

Grow sales and marketing teams to succeed with new, modular product while coaching executive team.

 TESTIMONIALS

“Jim’s extensive sales experience gives him an insight that helped us build successful partnerships and achieve our set targets. He has a sixth sense for assessing business situations accurately and coming up with successful solutions.”

John D. – Head of Marketing

We thought we understood our product, our market, and what are ‘marketing’ and ‘sales’. Well, we were wrong! Jim brought great insight, education, and guidance that helped us really get it. Learning what was wrong and why and how to fix it was very helpful.

Kevin M. – Chief Operating Officer

Jim knows how to combine sales and marketing strategies and tactics to make the numbers.  Effectively balancing these important functions is one of his clear skills.

Tom L. – President

Jim’s creative and positive outlook on challenges helped us find solutions even in our most difficult situations.  He was a big part of my own professional development.

Josh D. – Senior Director of Customer Engagement

 CONTACT

Please fill out the form below to start a conversation with us!

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